An Edinburgh based consultancy supporting growing businesses by complementing your existing skills and bringing a fresh eye. We can help you identify the optimum strategy for your goals that is as unique as your business is. We can help to simplify your plans, to make them understandable to everyone and as effective as possible. Think of it as a sort of ‘can’t see the woods for the trees’ scenario. We turn up and say ‘there they are.’
How does your business currently fit within the its marketplace? Do your customers still have the same needs? What are your competition up to? Are your activities helping or hindering you reaching your targets? Our market assessment looks at your whole business, its internal and external environments to identify key areas for development.
Your marketing strategy should be unique, developed based on how your key offerings can meet a customer need in a way no other company can. And most of all it should be simple, actionable and understandable. At Futrsmpl we work with you to help identify the optimum route for your business.
The who, what, why, where and when. How are customers going to know about your product or services? Are your tactics talking to the right people? Are all your activities measurable? Do your marketing objectives support your overall business objectives? Whether you require assessment of your existing plans or full planning development, we focus on getting the right balance of capacity, capability, creativity and efficiency.
Click rates, hits, ROI, these figures are only one part of a reviewing your activities. How did your team get on with delivery? Any issues to be aware of for next time? Something not working? Constantly firefighting? Costs spiraling? Regularly reviewing activity is one of the most important but often forgotten aspects of the marketing cycle. We facilitate review workshops that involve all relevant parties as well as the numbers.
- Understand your current place in the market.
- Develop a simple, actionable strategy.
- Ensure your plans are aligned, simple and effective.
- Regularly review and optimize your activities.
- And you too will see the results.