Get the right messages to the right customers with Futrsmpl
IS YOUR COMPANY GIVING OUT THE RIGHT MESSAGES?
AND, MORE IMPORTANTLY, ARE THE RIGHT PEOPLE HEARING THEM CLEARLY?
A company rarely only provides one product or service and it can often appeal to more than one target market.
But just because both your teenage relative and your gran like tea, would you speak to them both in the same way?
Many companies are often guilty of trying to say too many things at once. Cramming in all their product offerings in one burst and sending it to as many people as possible, only for no one to really engage with it.
HOW WE CAN HELP
- Understanding your target customers and how best to communicate with them
- Identifying what makes your company, product or service different and leveraging that against your competition
- Developing a suite of go-to key messages
- Creating a tone of voice guideline to help maintain consistency when communicating to customers, suppliers, colleagues and more
- Ensuring messaging conveys one point at a time
OUR FIRST STEP
IS TO GET TO KNOW YOUR BUSINESS
Not just looking at what you are currently saying, but how you are saying it and to who. Are you talking to the right people? Is there a chain of different decision makers you need to work through or one key target?
We work through these questions and more in a business workshop followed by a market assessment.