THE WORD ‘STRATEGY’ IS OFTEN OVERUSED BUT THE CONCEPT ISIMPORTANT. IN FACT IT IS VITAL TO THE SUCCESS OF ANY COMPANY. BUT TO BE VITAL, IT NEEDS TO BE GOOD.
All too often what we think is a strategy, is actually a goal supported by values. Or a vision statement with no admittance of a problem.
STARTING SOMETHING NEW, OR RECHARGING SOMETHING OLD?
How do you go about naming it?
Soon-to-be parents can spend the whole nine months finding the right name for their baby only for an off-hand nickname to be the thing that sticks.
What makes naming a company/product/service any different?
We’ve all heard marketing called the ‘colouring-in department’; the team that comes along after the rest of the company has done the hard work and puts some pictures together to help sales.
At Futrsmpl we believe marketing is integral to business, not an added extra to be briefed once an idea is already formed, but an important part of any businesses development.