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KEEPING MARKETING SIMPLE AND EFFECTIVE FOR GROWING BUSINESSES

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TOP TIPS FOR A GOOD STRATEGY | Cut the fluff and keep it simple

Lucinda Bray

THE WORD ‘STRATEGY’ IS OFTEN OVERUSED BUT THE CONCEPT ISIMPORTANT. IN FACT IT IS VITAL TO THE SUCCESS OF ANY COMPANY. BUT TO BE VITAL, IT NEEDS TO BE GOOD.

All too often what we think is a strategy, is actually a goal supported by values. Or a vision statement with no admittance of a problem.

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HOW TO COME UP WITH THE ‘PERFECT’ BRAND NAME

Lucinda Bray

STARTING SOMETHING NEW, OR RECHARGING SOMETHING OLD?

How do you go about naming it?

Soon-to-be parents can spend the whole nine months finding the right name for their baby only for an off-hand nickname to be the thing that sticks.

What makes naming a company/product/service any different?

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