THE WORD ‘STRATEGY’ IS OFTEN OVERUSED BUT THE CONCEPT ISIMPORTANT. IN FACT IT IS VITAL TO THE SUCCESS OF ANY COMPANY. BUT TO BE VITAL, IT NEEDS TO BE GOOD.
All too often what we think is a strategy, is actually a goal supported by values. Or a vision statement with no admittance of a problem.
As a light hearted start to the year we thought we’d see what a healthy marketing diet would look like and see if it could help get your planning into shape.
Based on the NHS’s ‘how to diet’, we’ve overlayed their ‘Six ways to kickstart your healthy weight loss plan’ onto marketing.
We’ve all heard marketing called the ‘colouring-in department’; the team that comes along after the rest of the company has done the hard work and puts some pictures together to help sales.
At Futrsmpl we believe marketing is integral to business, not an added extra to be briefed once an idea is already formed, but an important part of any businesses development.