We’ve all heard marketing called the ‘colouring-in department’; the team that comes along after the rest of the company has done the hard work and puts some pictures together to help sales.
Marketing week recently asked whether 2018 will be the year we finally lose the ‘colouring-in department’ moniker.
At Futrsmpl we believe marketing is integral to business, not an added extra to be briefed once an idea is already formed, but an important part of any businesses development.
How do you know if your business is going to be a success if you don’t know where you fit in your marketplace? Or how you compare to your competitors?
It’s not just about letting customers know about your product or service but, most of all, knowing whether they need it in the first place.
This is marketing.
Finding your niche, what your company can do in a way no other company can or does; drawing your own lines, your own path to success and the values that will drive you there.
Yes, there is still plenty of ‘colouring’ to be done from logos to packaging, posters to websites. But without that core direction, your strategy, how will you know if you’re succeeding or not? Or how much that ‘colouring’ is helping?
Can you answer these seemingly simple questions:
- Where are we now?
- Where are we going?
Now can you answer these questions in less than 25 words?
Try it. Write them down now, use notes or a blank email on your phone if you don’t have a pen and paper handy, however you do it, try.
Done it? Congratulations – you’re ahead of a lot of businesses.
Struggling? – We can help.
Get in touch today to see how we can help your marketing department lose their ‘colouring in’ reputation in 2018 and make marketing mean business.