IS £650,000 ENOUGH TO SAVE 21,000 BUSINESSES?

IN ONE YEAR, 22,000 BUSINESSES STARTED IN SCOTLAND, IN THAT SAME YEAR 21,000 CLOSED.

Our world is changing and evolving at more rapid rate than ever before. What customers want and need, how they find out about new things, how they buy their products, are changing all the time.

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TOP TIPS FOR A GOOD STRATEGY

THE WORD ‘STRATEGY’ IS OFTEN OVERUSED BUT THE CONCEPT ISIMPORTANT. IN FACT IT IS VITAL TO THE SUCCESS OF ANY COMPANY. BUT TO BE VITAL, IT NEEDS TO BE GOOD.

All too often what we think is a strategy, is actually a goal supported by values. Or a vision statement with no admittance of a problem.

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HOW TO COME UP WITH THE ‘PERFECT’ BRAND NAME

STARTING SOMETHING NEW, OR RECHARGING SOMETHING OLD?

How do you go about naming it?

Soon-to-be parents can spend the whole nine months finding the right name for their baby only for an off-hand nickname to be the thing that sticks.

What makes naming a company/product/service any different?

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HOW TO IMPROVE YOUR MARKETING WITH A NEW YEAR DIET

As a light hearted start to the year we thought we’d see what a healthy marketing diet would look like and see if it could help get your planning into shape.

Based on the NHS’s ‘how to diet’, we’ve overlayed their ‘Six ways to kickstart your healthy weight loss plan’ onto marketing.

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IS YOUR MARKETING JUST COLOURING BETWEEN THE LINES? OR DRAWING NEW ONES?

We’ve all heard marketing called the ‘colouring-in department’; the team that comes along after the rest of the company has done the hard work and puts some pictures together to help sales.

At Futrsmpl we believe marketing is integral to business, not an added extra to be briefed once an idea is already formed, but an important part of any businesses development.

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