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KEEPING MARKETING SIMPLE AND EFFECTIVE FOR GROWING BUSINESSES

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#FutrsmplFridayLive EP05

Lucinda Bray

This week we are joined by FX1 Founder Suzanne Trew, who is filling us in on Innovation, Stagegate and the beauty of Mini Habits.

We are also discussing anxiety, over use of the word ‘just’ and a special rant from Lucinda on Hummus Crisps.

Next week we will be at the Edinburgh Business Show and hoping to snare a surprise guest!

Futrsmpl One Year In: Highs, Lows, Fakery and Findings

Lucinda Bray

In just over a week, Futrsmpl will celebrate its 1st anniversary. 

And, in just under a week, we are heading to the Scotland & Northern Ireland final of the great British entrepreneur awards where we are shortlisted for the creative industries entrepreneur of the year. 

This time last year I was wondering whether to try going it alone, whether anyone else would see value in a marketing consultancy concentrating on the strategy and effectiveness over design. 

I may have had the confidence to do it, but I didn’t have the confidence to be the face of it. 

When I launched the 1st (of many!) iterations of futrsmpl.com I presented it as a new company I was working for, not one I had set up myself, afraid people would think I was being too big for my boots or being ridiculous for thinking little old me could do I such a thing. 

But if this year has taught me anything, it’s that you have to own who you are and who your company is for people to get behind you and want to be part of your journey. Whether you’re working from a windowless shed or trying to cram in work while your toddler old naps. No one wakes up with the perfect business it’s a journey and, all going well, it always will be one. 

I was at the startup summit this week and one of the founders of FreeAgent, Ed Molyneux, described running a company as, like a drug, there can be incredible highs but to have those highs you have to be prepared to deal with the equally strong lows that inevitably come too. 

I am far from running a Freeagent scale operation but even on the small scale I am in I can attest to those highs and lows. And if running a business is a drug, I think a may be addicted. 

You’d think with my mental health background talks of highs and lows would be enough to make me steer clear, but I think having had a wealth of training in managing my own ups and downs (thank you NHS) I’m in a strong place to identify, monitor and manage them. 

My mental health was negative for a very long time, now I’m enjoying having a reason to take some of those leanings and make them a positive force for my business, life, and family. 

As part of the package of being shortlisted for the GBEA awards I get to use these quotes for my business: 

Creator of the Great British Entrepreneur Awards, Francesca James, said: “We have been inundated with some incredible entries this year, and all shortlisted applicants should be extremely proud of themselves! This year has yet again seen a record number of entrants and we’ve been absolutely blown away by the strength and diversity of applications.”

“We cannot wait to celebrate entrepreneurship across Great Britain with them, and put a spotlight on the incredible talent within the British entrepreneur ecosystem.”

Gordon Merrylees, Head of Entrepreneurship at Royal Bank said: "Following another record-breaking year, I want to thank all of the entrepreneurs who entered and congratulate those who have been shortlisted, I look forward to seeing them at the regional finals.”

“Entrepreneurial spirit is still clearly alive and well, and NatWest is thrilled to be able to continue to support these awards to celebrate success with the businesses that are the lifeblood of the UK Economy as they start, scale and succeed.”

I know, they are generic and all those shortlisted get to use them. But it is still pretty awesome, right? 

Whether I win or not next week, I’m going to be there. At a celebration of amazing businesses; I’m going to enjoy every moment of it. 

If developing a business is a journey of highs and lows, I’m going to be sure to make the most of this high.

I mean it’s pretty good of them to organise the awards in time for our first birthday, it would be rude not to enjoy them..!

In the last year, we have worked with some amazing businesses, delivered some fantastic results, doubled in size (not that hard when there is only one of you to begin with) and had the pleasure of working alongside some truly inspiring people as part of the Royal Bank Entrepreneur Accelerator.

Roll on year two - we’ve got big plans for you!

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#FutrsmplFridayLive Ep02

Lucinda Bray

Welcome to the 2nd episode of FutrsmplFridayLive… featuring a fish with anti-freeze blood, jargon term fail of the week and the lovely surroundings of the Digital Boost offices.

Make sure you join us next week for our first guest, Mick Murray from Adopt an Intern. We’ll be live on our youtube channel from 2pm Friday.

(Next week I will have some prompt cards of key things I need to say at the beginning and end so there are less awkward pauses!)

#FutrsmplFridayLive Ep01

Lucinda Bray

New from Futrsmpl... Each week we will be sitting down to answer a few questions about our week, from interesting facts discovered during our many research quests to how we have been looking after ourselves, including our mental health.

Every other week or so we will be joined by a special guest from the very vibrant Scottish Entrepreneurial Ecosystem.

We already have a couple of great guests lined up for the couple months: Nick Murray, from Adopt an Intern, and globally renowned relaxation specialist Andrew Johnson.

Disclaimer 1: This one was technically pre-recorded as youtube want us to wait for 24hrs before we are allowed to film a youtube live! We haven't changed anything though...

Disclaimer 2: I started editing the subtitles… but there’s too many of them, so if you’re really bored you can play spot the incorrect word…

STARTING OUT | TEAM FOCUS

Lucinda Bray

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After the recruitment drive last month, our new start Adam has now completed his first week in the position of Assistant Marketing Consultant here at Futrsmpl. Following a busy first week we sat down with him to ask a few questions:

 

How has your first week been at Futrsmpl?

It has been brilliant. There’s definitely a supportiveness within the team combined with a real desire to achieve exceptional results for clients, which I love. There’s also a great focus on simplicity and educating people as to the power of marketing. I believe both are extremely important with the current noise in the industry.

 

Why should marketing be valued?

Because it is everything to a business! There’s a general misunderstanding that marketing is just advertising and that it should be added on the end of a business process as promotion. In actual fact marketing should be included at the beginning, middle and end of all processes to achieve optimal, customer-centric results.

 

Describe Futrsmpl

Simply, it’s an organisation that champions simplicity in strategy, as well as educating others on marketing and what it actually concerns. Futrsmpl is also a company that lives by its values: simple, imaginative, transparent and supportive.

 

What are you most looking forward to?

With Futrsmpl growing and starting to work on some exciting new projects, the next few months are set to be really interesting! I’m most looking forward to just getting involved in all of the different developments, working on new projects and working with a great list of clients too.


Keep posted on the website and our social media for updates on the exciting projects that Futrsmpl are working on.



WE'RE HIRING!

Lucinda Bray

We're Hiring.png

IT IS AN EXCITING TIME AT FUTRSMPL HQ.

We're looking for a someone to join the team!

Are you: 

  • Passionate about marketing

  • Confident in your skills

  • Not scared of communicating in person or on the phone

  • Excited by new opportunities

  • In love with all things research, data and insights

In partnership with Adopt an Intern, we are looking to hire a part-time Assistant Marketing Consultant. 

Futrsmpl is looking to grow rapidly over the next few years and we are keen to bring people in who can embrace our ethos and grow with us. 

This position has now closed. Keep posted for information on any openings at Futrsmpl.

IS £650,000 ENOUGH TO SAVE 21,000 BUSINESSES?

Lucinda Bray

IN ONE YEAR, 22,000 BUSINESSES STARTED IN SCOTLAND, IN THAT SAME YEAR 21,000 CLOSED.

Our world is changing and evolving at more rapid rate than ever before. What customers want and need, how they find out about new things, how they buy their products, are changing all the time.

Read More

TOP TIPS FOR A GOOD STRATEGY

Lucinda Bray

THE WORD ‘STRATEGY’ IS OFTEN OVERUSED BUT THE CONCEPT ISIMPORTANT. IN FACT IT IS VITAL TO THE SUCCESS OF ANY COMPANY. BUT TO BE VITAL, IT NEEDS TO BE GOOD.

All too often what we think is a strategy, is actually a goal supported by values. Or a vision statement with no admittance of a problem.

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HOW TO COME UP WITH THE ‘PERFECT’ BRAND NAME

Lucinda Bray

STARTING SOMETHING NEW, OR RECHARGING SOMETHING OLD?

How do you go about naming it?

Soon-to-be parents can spend the whole nine months finding the right name for their baby only for an off-hand nickname to be the thing that sticks.

What makes naming a company/product/service any different?

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HOW TO IMPROVE YOUR MARKETING WITH A NEW YEAR DIET

Lucinda Bray

As a light hearted start to the year we thought we’d see what a healthy marketing diet would look like and see if it could help get your planning into shape.

Based on the NHS’s ‘how to diet’, we’ve overlayed their ‘Six ways to kickstart your healthy weight loss plan’ onto marketing.

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IS YOUR MARKETING JUST COLOURING BETWEEN THE LINES? OR DRAWING NEW ONES?

Lucinda Bray

We’ve all heard marketing called the ‘colouring-in department’; the team that comes along after the rest of the company has done the hard work and puts some pictures together to help sales.

At Futrsmpl we believe marketing is integral to business, not an added extra to be briefed once an idea is already formed, but an important part of any businesses development.

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