Your marketing strategy should be unique, developed based on how your key offerings can meet a customer need in a way no other company can. At FUTRSMPL we work with you to help identify the optimum route for your business.
The who, what, why, where and when. How are customers going to know about your product or services? Are your tactics talking to the right people? Are all your activities measurable? Do your marketing objectives support your overall business objectives?
Click rates, hits, ROI, these figures are only one part of a reviewing your activities. How did your team get on with delivery? Any issues to be aware of for next time? Something not working? Constantly firefighting? Costs spiraling? Regularly reviewing activity is one of the most important but often forgotten aspects of the marketing cycle.
– Get your strategy pinned down.
– Ensure your plans are aligned, simple and effective.
– Regularly review and optimize your activities.
And you too will see the results.
We are an Edinburgh based consultancy with the aim of supporting growing business – from one off strategic market assessments to retained support providing both your delivery team and senior management team guidance – we help you to join up all your marketing dots.
We complement your existing skills and bring a fresh eye. We can help you identify the optimum strategy for your goals that is as unique as your business is. We can help to simplify your plans, to make them understandable to everyone and as effective as possible. Think of it as a sort of ‘can’t see the woods for the trees’ scenario. We turn up and say ‘there they are’.
We also help make sure your eyes aren’t bigger than your belly. Sure, aim high. But you need to make sure you can deliver on any promises. We make sure your plans fully support your objectives and we keep you accountable to them.
With over 10 years’ experience across agency and in-house teams, we have the dual perspective to advise on when engaging with agencies and specialists can provide the most added value.
Simplify your marketing and reap the rewards.
Futrsmpl. Keeping Marketing Simple.